Graco is one of the world’s most recognized and trusted baby product companies. For over 60 years, the Graco brand has provided thoughtful, practical, and dependable parenting solutions to generations of families. Our approach to caregiving stems from a heritage of innovation designed around safety, durability, and the best intentions of loving parents.
We know that the smallest things can make the biggest difference in taking care of your baby. That’s why everything we design is intuitive and easy to operate, giving you more time to focus on what matters most, your little one. Our products are built to assist and enhance the parenting experience, lending every parent a helping hand and peace of mind.
A FAMILY BUSINESS
In 1953, Graco was an eleven-year-old company, then called Graco Metal Products. Rex Thomas, an engineer, was tasked to come up with new ideas for the company. After watching his wife rock their baby on their home’s front porch, he had one. Together with David Saint, another Graco engineer, and father of nine, he sought to answer the question we at Graco still ask every day: how do we make parenting easier with intuitive, long-lasting, safe solutions? Eighteen months later, the world’s first automatic baby swing, the Swyngomatic, was born.
CHANGING THE GAME
No one could have imagined the success. The company generously estimated they’d sell 10,000 Swyngomatics. Over the next few years, they sold millions, quickly transforming Graco into one of the world’s leading manufacturers of baby products. We quickly established a tradition by continuing to set industry standards. In 1987, Nate Saint, son of the Swyngomatic inventor, launched Graco’s famous line of Pack N’ Play Portable Playards. Today, Pack N’ Play Playards can be found in millions of homes across North America.
Just like every parent, our number one priority is safety for the children who depend on our products every day. And no place is safety more important than when riding in a car. While specific government safety requirements guide the production of every car seat we make, Graco takes extra steps to exceed those protocols and keep your child safe.