Babybjörn is a Swedish family-owned company specializing in the manufacturing and marketing of baby products. It was founded in 1961 by Björn Jakobson, who in 2012 was awarded His Majesty The King’s Medal “for significant contributions to Swedish industry”.
The company’s first product was a bouncing cradle but today Babybjörn is best known for its baby carriers. Its first baby carrier was made in 1973.
Babybjörn has received numerous awards for its designs over the years, among them IDSA’s award Design of the Decade and the Red Dot Design Award. Products from BABYBJÖRN are distinguished by their simple, classic yet modern design and their lack of unnecessary details. They also have soft angles that are suitable for babies. Good design will always be about both function and appeal.